Trace
Captain Awesome
If you advocate dropping prices ( remember Precision Labs???) until all commercial breeding stops, then the hobby either dies or resorts to mass importation of WCs. Even bedroom breeders tend to scale back after 1 or 2 clutches because of the lack of FREE time ( unrealized labour cost) to pursue continued hobby breeding.
He didn't go out of business because of his low prices. There were other factors - poor customer service, previous reputation and not to mention the backlash from other breeders worried about the low pricing that drove him out.