Something that hasn't been mentioned yet is that the availability of color variation is significantly limited based upon the geographical whereabouts of a particular chameleon in Madagascar. Here's a recent article from 2015, which outlines color variation with respect to geography:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4755148/
Nosy Be panthers, for example, are geographically isolated to the island of the same name off the northwest coast of Madagascar. Accordingly, female Nosy Bes will not even have the opportunity to witness the colors representative of, say, Nosy Boraha or Sambava (see the image I've attached) in the wild. I think this is an interesting question, but I agree that females probably don't have much say in their mating partners. And based on the chameleon personalities I know, they probably don't really want anything to do with other chams for the most part anyways

I would be curious whether one could test a wildtype Nosy Be female's relative interest if she was introduced to a wildtype Nosy Be male and also a wildtype some-other-distant-locale like Nosy Boraha. It would be harder to assay a potential preference like this in captive bred chams, though, which are raised in an entirely different set of environmental conditions.
These data also reveal major differences in the mitochondrial DNA (mtDNA) of panther chameleons and the authors go so far as to say "most of the mitochondrial haplogroups could be considered as separate species," which I find particularly interesting. This points to the increasingly apparent fact that speciation is not something we completely understand, since obviously different locales are still able to breed successfully. Also, just having mtDNA samples from male panther chameleons can pretty reliably tell you where they came from in Madagascar! Okay, this post kind of went off the rails, but it's
neat!
Now what I
really wonder, is whether different locales show locale-dependent differences in their UV patterns...